REPORT Healthy Snacking Trends in the US

29 August, 2025 – Healthy snacking is no longer about compromise or discipline – it’s a mainstream expectation, with 73% of consumers snacking at least once daily and over half becoming more mindful of their choices in the past year. “Healthy” has become table stakes, not a badge of honor; the snacks that win fit seamlessly into daily routines, deliver on taste and texture (with 36% unwilling to compromise on flavor and 49% on texture) and make self-care effortless.

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