March 9, 2026 – Healthy snacking has moved from niche to mainstream, no longer an alternative but a daily ritual for most consumers. Health is now a baseline expectation – protein, fiber and natural claims are table stakes – while indulgence is being redefined around balance, functionality and permission. The battleground is the at-home occasions, where mindful routines and meal replacement create new anchors for growth. Yet the landscape is under pressure: inflation forces sharper value scrutiny and regulation demands transparency.
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