Read the full report Indulgent Occasions in the US
September 22, 2025 – Indulgent occasions have escaped the confines of birthday cakes and holiday desserts to become everyday punctuation marks: brief, self-defined moments that add joy or comfort to otherwise ordinary routines. Nearly half of consumers reach for a treat chiefly to reward themselves or lift their mood, and 6 in 10 do so at home, often alone, controlling portion, timing and flavor on their terms. Indulgence has therefore shifted from a guilty pleasure to moments that deliver emotional payoff without requiring company, planning or ceremony.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
Interested in the Innova’s Indulgent Occasions in the US report? Complete the contact form to purchase this report.
- Single Report: Purchase lifetime access to this specific study in PDF format
- Membership Access: Subscribe to our food and beverage market intelligence platform and access hundreds of reports and analytical tools.
