6 August, 2025 – Although dairy milk has many health properties that are currently in demand – protein, vitamin D and minimal processing – it still struggles with declining sales. The strongest innovation in dairy milk has been the introduction of ultra-filtered milks with higher protein and less sugar, along with UHT processing for longer shelf life. However, high price premiums remain a constraining factor, a particularly high hurdle as grocery prices continue to rise and consumers continue to struggle with grocery bills.
Complete the contact form to request access to this report.
Interested to learn more about Milk Market Trends in the US: Dairy and Non-Dairy Innovation? Request the report using the Contact Form.
