November 13, 2025 – Born between 1981 and 1996, Millennials grew up in a time of rapid technological change, economic disruption and cultural globalization. Digitally native and socially conscious, they value openness, resilience and responsibility. Today, they are a powerful consumer group, reshaping what it means to eat, drink and live well.

This report explores how Millennials use food and beverage to manage health, mood and identity. Drawing on global research, we examine how they link nutrition to physical, emotional and hormonal wellbeing, while demanding transparency, sustainability and personalization.

Interested in the Innova’s Millennial Eaters – Global report? Complete the contact form to request access.

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