November 18, 2025 – Millennials are a pivotal generation of eaters, defined by habits formed through economic pressure and cultural change. Price sensitivity, shaped by the 2008 recession and student debt, remains a baseline behavior, making value a consistent filter in food and beverage choices. At the same time, Millennials have broadened the market for global cuisines, plant-based formats and hybrid cooking styles that combine scratch preparation with shortcuts.

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