March 6, 2025 – This report reviews global trends in natural coloring agents, looking at both natural color compounds and coloring foods. Consumer research highlights the importance of naturalness within the modern food and drink industry, while a review of NPD shows how and where natural colorings are most widely used and how this is evolving. Launch trends are also compared with activity using artificial colorings. Furthermore, the use of clean color claims is also analyzed by region and category.

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