September 9, 2025 – New product development in foods that fit into the Healthier Enjoyment space – including plant-based dairy, plant-based meat, high-protein products and reduced sugar products – has been growing year over year.

The biggest challenge facing the industry is to meet consumers’ new expectations for foods that fit into the Healthier Enjoyment space. Increasingly more consumers want healthy foods, but these consumers are unwilling to sacrifice taste and texture or settle for over-processed foods or complicated ingredient lists.

Interested in the Top Flavor Trends 2025: #4 – Healthier Enjoyment – Global report?
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