REPORT Occasion-Based Drinking Trends: Consumer Insights in the US

Read the full report Trending in Drinking Occasions in the US

February 26, 2025 – This report examines the trends, consumer preferences, and potential of products that emphasize drinking occasions on social media and Innova consumer analysis in the US market. Different seasons and occasions heavily influence the type of beverages consumed like warm and nostalgic drinks for winters, refreshing options for summers, and rich and spiced beverages for fall.

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