October 9, 2025 – On the one hand, today’s consumers feel busier than ever, balancing work, family and social commitments. On the other, the global consumer base is aging, causing physical changes that call for ergonomic adaptions of traditional packaging concepts. These multiple and complex needs are driving increased demand for food and drink that require minimal preparation, can be consumed on the go and are easy and mess-free to open and use both in and out of the home. Consumers both old and young expect hassle-free meal prep, reducing the time spent on shopping, cooking and clean up.

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