Read the full report Packaged Bread & Bread Products in the US
February 19, 2026 – Bread in the US is entering a transitional era – no longer defined solely as a daily staple but as a product consumers choose more deliberately. Its role stretches across identities – from plain loaves and value formats to artisan sourdoughs, global flatbreads and indulgent sweet rolls – reflecting how bread is being reshaped by cultural, generational and lifestyle forces. What was once a near-automatic purchase is now evaluated against freshness, relevance and credibility.
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