August 23, 2024 – This report examines US pet owners’ behaviors, attitudes and trends in the pet food market, with a focus on pet health and wellbeing. The report looks at the role of pet health in behaviors and attitudes among consumers who own dogs and/or cats in the US, it then examines 10 years of US dog food and cat food dollar and volume sales to provide a high-level view of trends for the two key pet food categories.

The main part of the report analyzes dog and cat food product launch trends in terms of health-related positioning claims and ingredients, which are illustrated by recent new product examples. The report concludes with a look at new pet snacks, treats and supplements with a focus on their health-related positioning claims.

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