March 5, 2025 – US pet ownership continues to rise, creating opportunities for brands and services to expand their horizons to help support care needs and important emotional bonds. Pets are a largely positive way for brands of any type to connect more deeply with consumers in meaningful ways: more than half of pet owners consider their pets to be family, and 6 in 10 agree they take equal care of their pets as they do themselves.

As with their own needs, pet owners are motivated by value yet won’t compromise on wellbeing or convenience for their pets. Looking to human trends and the consumers driving them will point to what’s coming next.

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