January 17, 2025 – This report examines trends in plant-based meat substitutes in the US and Canada, including macro trend context, market size and category sales trends, top company profiles, consumer insights and new product launch trends. It compares top drivers of plant-based meat perceptions, penetration and eating frequency including demographic group skews, it reviews claim popularity among consumers, top claims cited on packaging and emergent claims, and it details ingredient category trends overall and trends within key ingredient categories.

Key takeaways are summarized and innovation opportunities are highlighted based on observations and insights from the report.

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