November 12, 2023 – Innova analysts continually scan product launch data, company and industry press releases, news articles and scientific publications to learn about new and innovative products and how to help shape trends. By showcasing innovative products, ingredient formulations, technologies and business news, Innova captures the essence of the plant-based pet food marketplace today and for the months to come.

Gain thorough insight into the top claims for that category. Identify the leading flavors within the category. Analysis of ingredients, claims and top subcategories.