REPORT Potato and Tortilla Chips Trends

Read the full report Potato & Tortilla Chips in the US

May 26, 2025 – While chips remain the largest snack category in size, its maturity is showing. Slower growth compared to other savory snacks such as popcorn or meat snacks suggests that the influx of competitive products all vying for share of occasions is chipping away at the category.

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