Read the full report Developments in Private Label – Global
March 18, 2025 – Private label products have become a major force in grocery sales worldwide, particularly in Europe and the US, where discount chains play a key role. Rising branded goods prices and consumer income pressures are driving more shoppers toward private label options, which many consider to be of equal or better quality than brand-name products. This shift is expected to continue as consumers seek value, and discounters expand their reach globally.
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