January 31, 2025 – This report assesses trends in healthy snacking in the Asia Pacific region, exploring consumer habits and attitudes in the snack space before analyzing NPD in snack products with various natural/clean label, low and light and/or positive nutrition claims. Four key snacking categories are reviewed in detail (cereal and energy bars, snacks, confectionery and sweet bakery), while health trends in several other categories with a strong snacking slant (fruit and vegetables, bread and crackers and dairy products) are also summarized.

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