October 28, 2025 – This report is an innovation analysis for the soft drinks category globally, based on new product launches tracked in the Innova Database between Mar 2025-Aug 2025. The report goes beyond launch activity to explore key themes, ingredient and flavor directions and positioning strategies, supported by additional insights from industry news, consumer research and desk analysis. Subcategories included in this report are: bottled water – flavored, bottled water – unflavored, carbonates, drink concentrates & mixes, energy drinks, fruit/flavored still drinks, iced coffee, iced tea, juices & nectars, meal replacements & other drinks, other soft drinks, and plant based waters.

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