Read the full report Now & Next in Dairy & Dairy Alternative Yogurt in China
October 15, 2024 – This report examines trends in spoonable yogurt in China, including market size and category sales trends, consumer insights and new product launch trends. It compares top drivers of dairy vs. non-dairy yogurt perceptions, as well as penetration and eating frequency differences, it details dairy vs. non-dairy yogurt claims popularity among consumers, it summarizes the most common claims cited on new spoonable dairy yogurt entry packaging and identifies emergent claims, and it details trends in ingredients used in the recipes of new spoonable dairy yogurt introductions. Non-dairy is not covered in-depth due to a limited sample size.
Key takeaways are summarized and innovation opportunities are highlighted based on observations and insights from the report.
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