Read the full report Trending in Super Bowl Opportunity for F&B Innovation in the US
February 4, 2026 – The Super Bowl continues to be more than a game, serving as a global entertainment moment that fuels large-scale consumer engagement. Brands increasingly use the Super Bowl as a key engagement window, leveraging social, immersive, and celebrity-led moments to connect with audiences.
From limited-edition formats and themed packaging to immersive events and digital-first campaigns, the food and beverage innovation seems to be designed to capture attention across social platforms.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
You’ll uncover:
- Product launch and sales trends: Compare the performance of different markets and/or sub-categories based on product launch activity and the market size over time.
- Positioning trends: Gain thorough insight into the top claims for that category.
- Flavor trends: Identify the leading flavors within the category.
- Category trends: Analysis of ingredients, claims and top applications/subcategories.
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