Read the full report Tea & RTD Tea in the US

November 25, 2025 – Both hot tea and iced tea categories are growing, backed by tea’s perception of being natural and healthy, yet at uneven paces. Tea naturally ticks a lot of trending boxes, yet it hasn’t seen the same surge in popularity as other versatile beverages (read: coffee and RTD coffees, energy and other functional drinks). But there is still room to grow: tea’s natural functionality supports a range of trending consumer needs such as energy, focus, relaxation, immune health, heart health and digestive health. But consumers still need education on the various bioactives that deliver these benefits to meet the category’s full potential.

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