Read the full report Ready Meals in the US
September 4, 2025 – Consumers are using ready meals to avoid extremes. Among those increasing their use, 39% say it is because ready meals are cheaper than dining out. Among those decreasing use, 49% point to budget pressure. This reveals the core challenge: ready meals must deliver the feeling of trade-up quality at a trade-down price. Price sensitivity is high, but value perception is what drives retention.
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