The report explores Innova’s #3 Trend for 2024, “Prioritizing Prevention,” through analysis of consumer research and product launches in the food, beverage, and supplement sectors. It highlights a consumer shift towards seeking wellness benefits from these products, with a growing emphasis on both physical and mental health. Product launches are increasingly incorporating ingredients aimed at proactive health benefits. The trend indicates a holistic approach to wellness, integrating preventive health measures into daily consumption habits.
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