This report looks at topics surrounding Innova’s #6 Trend for 2024, Home Kitchen Heroes, using analysis of consumer research and product launches. Consumers globally are eating at home more, a pandemic trend reinforced by rising prices and inflation. This trend prompted consumers to improve cooking skills, increase variety and socialize with family and friends. As a result, chef-inspired food and beverage launches grew five times as fast as total launches. Convenience foods also grew, as less-confident cooks turned to easy-to-prepare solutions.

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