This report examines trends in cheese in the US, including macro trend context, market size and trends, top company share and profiles, consumer insights and new product launch trends. It details category sales and ingredient use trends, overall and for dairy vs. non-dairy cheese, it summarizes top drivers of dairy vs. non-dairy cheese perceptions, penetration and eating frequency differences and it compares the popularity of dairy vs. non-dairy claims among consumers and the top claims being cited on packaging, as well as emergent claims.
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