February 13, 2025 – This report examines the trends, consumer preferences, and potential of products related to Valentine’s Day on social media. Consumers are increasingly drawn to Valentine’s Day specials or limited-edition launches in food and beverages, creating a sense of exclusivity around these flavors and products as well as generating strong interest and conversation. Social media traction is high for visually appealing products, especially those featuring pink, red, and heart-themed packaging.

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