Read the full report Trending in Valentine’s Day Beyond Roses & Romance – Global
February 9, 2026 – Valentine’s Day continues to see broad consumer participation and sustained social buzz, with purchasing behavior increasingly shaped by the wider economic context. Consumers also mention that the economic situation is having an impact on their Valentine’s Day-themed purchases.
Sweet and indulgent treats – particularly chocolate – remain central to Valentine’s Day. Valentine’s Day celebrations continue to span romantic moments as well as occasions for sharing with friends and family.
Talk to an expert for detailed forecasts and trend analyses for one of the world’s most innovative markets.
You’ll uncover:
- Product launch and sales trends: Compare the performance of different markets and/or sub-categories based on product launch activity and the market size over time.
- Positioning trends: Gain thorough insight into the top claims for that category.
- Flavor trends: Identify the leading flavors within the category.
- Category trends: Analysis of ingredients, claims and top applications/subcategories.
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