Read the full report Wine and Sparkling Wine in the US
January 8, 2026 – The wine industry is at a crossroads. Shoppers are more price-aware, less brand-loyal and quicker to compare across alcohol types, so value signaling and instant legibility matter as much as provenance. At the same time, consumers still want wine to mark moments – weeknight dinners, small celebrations, gifting – without requiring insider knowledge.
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