This report discusses trends in the global spoonable yogurt category including dairy and non-dairy. While sales of yogurt in most regions continues to increase as consumer demand for yogurt grows, the mature and competitive environment of the category in many markets means that there’s been a decline in NPD activity recently. This is across both dairy and non-dairy yogurt. With the latter now mainstream and over-saturated in some regions, most notably North America and to a lesser extent West Europe, NPD activity has been limited, and in many cases it’s only the established brands which are continuing to develop the category. Nevertheless, NPD activity remains high, particularly in dairy yogurt, with companies focusing on offering consumers more choice in terms of health benefits and flavors. Sugar related claims are becoming more evident (although fat related claims remain popular) and given consumers are influenced by sugar related claims this suggests NPD is going in the right direction. Future developments in yogurt will continue to look at alternatives to traditionally made yogurt. This includes making non-dairy yogurts more attractive to a wider consumer base, as well as innovation in dairy identical ingredients. Sustainability must be an area for companies to consider in their businesses, with this an important issue for the dairy industry to address for their future viability. These and other significant trends are discussed in this report.

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