September 11, 2025 – Carbonated drinks have always been popular, and this growth is set to continue. From botanical flavors to innovative packaging, there are so many ways in which the category is developing. Innova Market Insights has researched the claims that are shaping the beverage sector and the state of affairs right now. Plus, this report will be looking at where new product development is set to go and what to expect down the line.
Versatility and Innovation in Carbonates Across Europe
Further defined by their versatility, carbonates are often used to target distinct groups of consumers with products aligned for specific occasions. This approach enhances product relevance, broadens consumer appeal, and encourages repeat purchases across various contexts. Environmental concerns are boosting interest in sustainably produced carbonates. Health-conscious consumers are also seeking functional ingredients that address wellness needs. Carbonated beverages trends highlight that citrus flavors are becoming more popular too, providing a refreshing experience and contributing to emotional well-being in beverage choices.
Data from this report shows indications that European consumers are continuing to associate natural ingredients with quality, driving further expectations of clean and simple formulations for their beverages. It was also noted that claims related to reduced sugar and calorie content are appealing to those who are weight-conscious. While local and artisanal sourcing is enhancing authenticity, it is helping brands to build trust and stand out in a competitive market. Cola remains the most preferred flavor in the category of carbonate drinks, with 57% of consumers in Europe favoring it. This strong base allows for innovation through blends, including options like orange and coffee. Floral and herbal profiles are also gaining traction, often perceived as healthier. While there is further interest in bold flavor combinations, indicating a strong consumer appetite for novelty and experimentation.
Are Carbonated Beverages Being Developed Around Core Formulation Types?
There is movement in the category for new formulation types, as carbonated soft drinks made with sweeteners and flavors have been observed to be present on the market. Other notable mentions include combinations of carbonated beverages with fruit juice content, mixer-styled drinks, and drinks with dairy or fermented bases. Therefore, there exists an opportunity for carbonates to expand on these types of drinks to target functions, serving different consumption priorities. Kid-friendly recipes with mindful formulae that are caffeine-free, phosphoric acid–free, and so on can be of interest. While adult-focused recipes may be CBD-infused or appeal to those who drink cocktails and desire a mixer. As always, the recent carbonated beverages trends of food and beverages that contain wellness-driven claims enriched with vitamins/minerals are appealing across the board.
Do Sustainability Efforts Connect With Climate-Conscious Consumers?
With more than 37% growth in carbonates with environmental or ethical claims, it is clear that consumer sentiment has focused on the likes of climate change, food waste, and ocean pollution, which have become top concerns. Awareness is growing, and this presents an opportunity to meet demand for products that resonate with consumers. By supporting sustainability initiatives in areas of agriculture and using upcycled ingredients, carbonated drinks are seen as more responsible and in line with issues facing the climate.
There is a perception of unhealthiness that leads many in Europe to reduce their consumption of such drinks. If there can be further development in stressing the functional benefits of certain products that support stress reduction or gut health, then wellbeing can be firmly positioned in carbonated beverages.
How Can Carbonates Offer Refreshment and Natural Energy?
Ongoing concerns about mental health, particularly around the areas of stress, anxiety, and fatigue offer potential innovation in carbonated drinks. In fact, almost a quarter of Europeans reported that they had a wish for citrus flavors when looking for an energy boost. The naturalness of products is key when considering the quality of food and beverages. Focusing on “Ingredients and Beyond” which was one of the key carbonated beverages trends from this report, can strengthen authenticity and build trust. With weight management being a leading health concern, consumers are seeking healthier alternatives, adopting strategies like exercising and reducing sugar, to name a few.
Why Packaging Visuals Can Communicate Better?
Packaging of carbonates caters to needs, be they sustainable or emotional, through design. Recycled materials and visuals all contribute to consumer perception and support differentiation on the shelves. As evidenced by findings that a third of consumers in Europe have chosen packaging made from recycled materials, there is an open space in the market for further reinforcement of sustainable packaging.
In regard to the design of the packaging for carbonates, soft colors and minimal designs often convey a sense of calm and gentle refreshment, appealing to consumers who seek emotional warmth, simplicity, and subtle sophistication. In contrast, bold graphics and vibrant colors amplify fun and intensity, targeting youth-driven tastes and reinforcing a flavor-forward, high-energy positioning.
How to Build on Strength With Layered Flavor Twists?
Consumers in Europe are interested in cola-flavored carbonated beverages. Building on this reputation by layering familiar profiles with creative twists such as vanilla and citrus, can keep offerings fresh and engage curious consumers. On the topic of flavor, botanical flavors give the feeling of health with sensory feelings that can appeal to shoppers too. This is further backed by data that suggests half of Europeans believe that “food with botanical flavors,” is often good for their health. Differentiating carbonated offerings with flavor pairings can further propel growth in the category. This aligns with carbonated beverages trends, driven by increasing consumer curiosity, with nearly 49% of Europeans expressing interest in trying flavor fusions or combinations.
What’s Next for Carbonates in Europe?
Hydration claims are becoming more popular as consumers seek functional alternatives to plain water. Innova Market Insights has noticed a rise in carbonated beverages that include added electrolytes and vitamins, which can meet daily wellness needs while maintaining refreshment and flavor. As for alcohol inspired flavors, there is a desire to bring the familiarity of cocktails to carbonated beverages, offering options without alcohol. These profiles attract social drinkers, particularly in low or no-alcohol settings.
Last but not least, the new packaging trends will continue to evolve. Swing-top closures were found to convey artisanal quality and reinforce reusability, aligning with premium and eco-conscious positioning that shoppers want. Innova Market Insights believes that the tactile, nostalgic design enhances standout presence on the shelves while adding a sense of care and tradition to the product experience.
This article is based on Innova’s Overview in Carbonates in Europe report. This report is available to purchase or with an Innova Reports subscription. Reach out to find out more