December 10, 2023 – This report examines innovation in spirits (aka hard liquor) in the United States. Innovation trends are quantified and illustrated with product examples. The US spirits market was worth over US$76 billion in 2022, but growth is impacted by declining consumption, particularly among younger consumers. Interest in non-alcoholic alternatives will continue, and sustainable solutions will gain momentum.

Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers. Gain insight into future predictions about the category.

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