REPORT Liquid Luxuries: Innovation in Spirits in the US

This report examines innovation in spirits (aka hard liquor) in the United States. Innovation trends are quantified and illustrated with product examples. The US spirits market was worth over US$76 billion in 2022, but growth is impacted by declining consumption, particularly among younger consumers. Interest in non-alcoholic alternatives will continue, and sustainable solutions will gain momentum.

Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers. Gain insight into future predictions about the category.

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