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From flavors to packaging, category trends to consumer behavior. Stay ahead of the most significant trends. Discover what’s new and emerging and the future implications for the sector.
- Chocolate
- Europe
Chocolate Market Trends 2026 in Europe
How chocolate brands are repositioning their products to fits consumers' evolving lifestyles and expectations ...
- Supplement
Supplement Trends 2026 in the US
US consumers value naturalness, emerging ingredients, and GLP-1 compatibility ...
- Chocolate
Chocolate Trends 2026 in the US & Canada
US chocolate market highlights diversification, sensory innovation, and sustainable sourcing ...
- Weight Management
Global Weight Loss Trends 2026
Global weight lost trends highlight growing demand for healthier nutrition, protein, fiber, supplements, and solutions supporting changing lifestyles ...
- Dessert
- Ice Cream
Global Dessert Trends 2026
Consumers expect more from their indulgent treats, and brands are responding with dessert innovations that address nutritional benefits, satiety, and holistic wellness ...
- Functional Nutrition
Global Functional Food Trends 2026
Brands are leveraging daily consumption moments, layered indulgence, and technology, among other trends, to deliver functional nutrition ...
- Europe
- Fiber
- Prebiotics
High Fiber & Prebiotics Innovation in F&B
Fiber trends in Europe are gaining momentum as consumers embrace gut health, prebiotics, and fiber-rich innovation across everyday foods and beverages ...
- Sugar Reduction
Global Sugar Reduction Trends 2026
Governments, brands, and consumers are driving global sugar reduction ...
- Europe
- Retail
Retail Food Trends: European Consumer
The cost of living is impacting food spending choices across Europe ...
- Japan
- Milk
Milk Market Trends in Japan
Targeted functionality, consumption occasions, and guilt-free indulgence define the future of the Japanese milk market ...
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Trusted CPG intelligence
Innova’s wide-ranging, annual global surveys reveal the views and realities driving consumer choices. The Innova Database drills into the exact detail underpinning innovation. Our expert analysts and in-country researchers keep pace with the influences and challenges shaping industry actions. Combined, this makes for the most layered and trusted CPG trends intelligence.