May 25, 2026 – Protein has fast become the #1 nutritional trend of the decade, with Innova placing Powerhouse Protein at the head of its Top 10 Trends for 2026. From its roots in sports nutrition and protein-powders, this nutrient has branched out into all areas of food and beverage development in Europe, withprotein-enriched products now found in some of the most unlikely places, while food that is inherently protein-rich is also doing.

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