Inspire Innovation

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Innova. Your insights partner for growth

Everything you need to take bold strategic decisions. With the confidence that comes from having the best data, research and analysis at your fingertips.

First to know

Anticipate trends, stay on top of the latest developments. Access fresh data daily, captured by 1,200 in-country researchers.

Innovate successfully

Identify new opportunities and how to unlock them. We support you across your innovation journey from early project scoping to detailed concept development.

Improve performance

Focus on the critical factors for success based on the latest market insights. Build and fine tune your growth plans with data you can trust.

Insights 360 for the holistic view

Innova combines consumer, category, product, ingredient, flavor and packaging insights. Giving you the detail as well as the bigger picture.

Consumer insights
Track changes in consumer lifestyles and behavior by demographic, category and market.
Category insights
Discover trends and drivers shaping CPG categories now and for the future.
Product insights
Experience the world’s most comprehensive new product database.
Ingredient insights
Dive into macro and micro analysis of the ingredient market.
Flavor insights
Know which flavors are trending and what’s next.
Packaging insights
Know which flavors are trending and what’s next.

One platform for everything

Bringing together databases, dashboards and specialist reports. Expert analysis, built from Innova’s own data and enhanced by AI.Instant multi-level access to the latest insights.

Customized analysis to uncover the insights you need now

Dive into the detail, backed by advanced analytic tools and expert support.


Ultra-Processed Foods in the Spotlight: What Does the US Consumer Think?
On Demand
US consumer

Be inspired

From changing consumer attitudes and category trends through to new ingredients and packaging dynamics. We cover it all.

Trust is a big issue with data. Using too many sources clouds the view and can hold you back. Innova’s transparency around data quality and integrity, our extensive coverage and ease of navigation makes it not only quicker to get to what you need to know, you can also feel confident that your key business decisions are built on the strongest foundations.

Lu Ann Williams

Innova Co-Founder &

Global Insights Director

Contact me for a demo

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