Innova Market Insights

Trending now

Cutting sugar and boosting protein in ‘better-for-you’ sweet treats

24 February 2021 – The drive towards healthier choices in food and beverages has become so strong...

by Innova Trends Team

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24 Feb, 2021

Top Trends in Dairy Focus on Specific and Holistic Health Benefits

17 February 2021 – The traditionally natural and nutritious image of dairy products is continuing to be a key driver...

by Innova Trends Team

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17 Feb, 2021

Sweet bakery is segmenting, but no compromise on taste

Within the sweet bakery market in North America, innovators are increasingly focused on cleaner labeling and the provision of products for special diets, but they cannot afford to sacrifice taste and indulgence as these are still the single most ...

by Innova Trends Team

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January 2021

Globalization of seasonal celebrations benefiting food and drink NPD

This Christmas was quite different this year due to the on-going COVID-19 pandemic, however, consumers are still likely to want t...

by Innova Trends Team

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December 2020

Plant based spotlight on dairy alternatives

Consumers are embracing plant based enthusiastically, viewing it as different from the more widespread vegan and vegetarian. The term...

by Innova Trends Team

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December 2020

Low carb diets elevate phat fats in North America

Until recently, diets in the US and Canada typically focused on limiting fat rather than increasing it. Health experts agree that following a low-fat diet helps lower the risk of developing heart disease, gaining weight, or having certain types of ca...

by Innova Trends Team

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November 2020

Food allergens and the free from marketplace

The term “free from” has several different meanings – to some people, free from encompasses features such as gluten free, lactose free, and other free from claims that, bundled together, suggest that a product is clean, ethically produced, and ...

by Innova Trends Team

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September 2020

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Innova Market Insights – Services

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