Press release

Innova to Share Health Trends at Vitafoods Europe

Innova joins the world’s nutraceutical event as Knowledge Partner

Vitafoods Europe will take place 14-16 May in Geneva, Switzerland. Innova will be on site once more as Knowledge Partner to share insights, market developments and consumer trends. Find out below in what ways you can engage with Innova before and at the event and how you can maximize your industry learnings!

Pre-event webinar with Vitafoods Insights: Healthy Ageing

Consumer interest in healthy ageing continues to increase, with different generations prioritizing different lifestyles, activities and product benefits to support a healthy lifestyle.
Aagam Shah, Market Analyst at Innova, will be sharing valuable market and consumer insights that will inspire health brands in how to innovate next.

Learn about trends in functional ingredients, health strategies and product innovation in this webinar coming up on April 23.

CLICK THE BANNER TO REGISTER – you can attend the live session on April 23, or access the on-demand option at any time after!

healthy ageing

Live keynote presentation at Vitafoods

Innova is thrilled to offer a keynote presentation on the first day of the event. Nicole Jansen, Team Lead Insights & Innovation, will present the following topic: “The Future of Functional: Beneficial Ingredients in the Spotlight.”

Research by Innova Market Insights shows that 1 in 3 consumers indicate to be “proactive” in preventing health issues. This emphasis on personal wellbeing reveals great opportunities for ingredient innovation. Discover which functional ingredients are trending now and coming up quickly; learn what consumers look for in health products and become inspired to innovate!

Nicole’s presentation will take place at 11am on May 14, at the Vitafoods Insights Theatre.

Meet the team at booth G230

Meet our team of experts at booth G230 to discuss today’s and tomorrow’s health trends, and learn how Innova’s consumer and market insights, data platforms and custom projects can help you reach your business goals.

Our booth at Vitafoods will be designed to serve as a source of inspiration and education, with vivid displays highlighting the latest developments in functional ingredients, health products and consumer behaviors.

Remember to let an Innova expert scan your badge to receive the summary of our live keynote presentation!

Press contact

Please direct all press inquiries to

Marielle Orr


Phone: +31 (0) 6 2528 0313

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