REPORT Bottled Water Market Trends in Europe

June 27, 2024 – This report examines consumer attitude and behavior about bottled water (flavored and plain) consumption in Europe. We highlight the following trend influences including: Trend #9 Quenching the Future: Added health benefits and exciting endorsements lead the way in carving out a strong future for hydration products, trend #2 Nurturing Nature: Business responsibilities go beyond sustainability, requiring actions that make a positive difference to nature protection.

Flavor is among the top attributes for bottled water consumption and the top and fastest growing flavors are explored. The what’s next section highlights the opportunities, drawing on insights and observations within the report.

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