This report examines trends in the carbonated soft drinks (CSD) category in the US. Category innovation trends are quantified and illustrated with product examples. Reducing sugar remains a top health-related trend in CSD as the trend toward healthier beverages expands to include clean labels, functional benefits, plant-based ingredients and flavor profiles that convey healthier beverages. These trends will combine with creative flavors and digital experiences as companies seek to attract the younger consumers who are drinking less CSD.
Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers. Gain insight into future predictions about the category.