This report examines emerging flavors in hot coffee and hot tea in the global marketplace. Flavor trends are quantified and illustrated with product examples. Flavor innovation is key to both maintaining brand share and driving growth to meet a wide range of emerging flavor preferences globally. There is an increase of launches with flavor blends associated with both indulgence and wellness in hot beverages. Top indulgent flavors include chocolate, caramel, nuts and vanilla; all showed growth in launches (2018-2022).

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