The report highlights the key insights we have identified through analysis of the survey findings to provide a global picture. We include generational and country comparisons within the main body of the report with further detail in the appendix. On request, Innova can carry out further generational and country analysis on specific areas of interest where not provided within the report. Within the report we cite data for “consumers globally,” which is based on an average across the 11 countries surveyed and comprises all age groups. We also include age comparisons that are averaged responses across all countries surveyed.

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