REPORT Dairy and Dairy Alternative Drink Trends in Europe

June 27, 2024 – The report starts by highlighting how the broader global macro trends, consumer trends and food and beverage trends impact both dairy drinks and dairy alternative drinks. Analysis of the consumer, and how they interact with dairy and dairy alternative drinks, helps to give direction for future innovation. Product launch trends, with recent examples of how the industry is responding to current consumer trends, give more food for thought.

More detailed analysis on market sizes and trends and companies and brands gives an understanding of the current and future position of the category in Europe. In the final section, we highlight some of the key impacts for industry, consumer and product, and what’s next opportunities.

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