Farming is certainly no stranger to change. Since humanity first got around to putting seeds in the ground 12,000 years ago, it’s been quite the ride. Right now, climate change and growing consumer demand for more sustainable and ethical ways of food production are pushing this evolution forward at breakneck speed. This report starts by providing some insight into shifting consumer priorities and expectations about how their food is grown and reared. It also examines some stumbling blocks that currently still hinder the acceptance of novel farming practices.
Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers, by following demographics and lifestyles. Add reliable future predictions to your business plans and goals.