This report discusses global flavor trends in children’s foods and beverages. Parental insights into flavor are reviewed as these can have a major impact on children’s choices, while overall trends in children’s NPD are summarized. The likes of chocolate and strawberry remain most popular within children’s NPD and are the stalwarts for this age category. However, recent trends suggest greater diversification of fruit flavor choices in sweet foods, while savory product development is performing better than sweet as interest in healthier choices for kids continues to grow.
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