REPORT Gen Z Flavor Trends: Desire for Indulgent, Exciting & Unique

This report assesses flavor trends among Gen Z consumers. Innova research showed that to many, flavor has become more important to them over the past 12 months, and while sources of flavor inspiration vary, social and digital video media top the list, resulting in F&B brands increasingly using these platforms to develop flavors and engage with this generation for new product success.
Gain insight into the latest flavor data regarding development over time, applications, companies, top categories, claims and more. Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers, by following demographics and lifestyles. Add reliable future predictions to your business plans and goals.

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