REPORT Global Floral Flavor Trends

June 26, 2024 – Floral flavors are attracting consumers on multiple fronts. Their close association with health and sustainability, as well as lending sophistication to many food and beverage categories, are causing florals to flourish beyond their customary confines. In this report, we will be exploring, for instance, how floral notes in chocolate and coffee are being cast in the spotlight, opening up new doors for product differentiation.

Another intriguing example featured in this report is the emergence of humble hops as a new star ingredient. Previously rarely encountered outside of beer, the green flower is getting ready to infiltrate packaged food.

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