May 22, 2025 – In uncertain times, soft drinks offer enjoyment, escapism, and flavor-driven pleasure. This report explores how the category can evolve to meet emotional needs and unlock new innovation opportunities both within and beyond the beverage space.

Providing Anxiety Relief
Soft drinks are playing a growing role in emotional wellness—using sensorial ingredients and functional benefits to deliver comfort and refreshment.

Inspiring Moments of Happiness
From mood-boosting flavors to feel-good messaging, brands are helping consumers find small sparks of joy through uplifting experiences.

Creating Entertainment
As younger audiences seek connection and stimulation, soft drinks are drawing inspiration from tech, events, and immersive formats to become part of the moment.

Providing a Sense of Adventure
Global flavors, new formats, and bold ingredients give consumers a taste of discovery—bringing excitement and a sense of exploration to every sip.

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