REPORT Global Trends in Milk and Milk Alternatives

This report assesses trends in the global milk and milk alternatives category. Key NPD drivers in the overall category include health, convenience and ethics although there are variations in the extent of these between dairy and non-dairy, but also across the globe. In dairy milk, higher animal welfare and locally sourced milk are key areas to watch, while in flavored milks, sugar reduction remains a focus of innovators.

Gain thorough insight into the structure and size of a category. Add reliable forecast data to support your business plans and goals. Use consumer-related statistics to identify trends and market opportunities. Understand what is driving consumers.

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