May 22, 2025 – The cost of health care, estimated to be 10% of global GDP, and $4 trillion annually in the US alone, is driving a more proactive approach to health and wellbeing. New technologies support the shift from corrective to preventive approaches to health, with health a key focus area for AI, creating huge leaps in the ability to analyze vast amounts of data quickly and predict health outcomes.
There are many “push factors” influencing the market for health and wellbeing, including the rise in awareness of mental health needs, increased access to information and greater specificity around individual health needs based on DNA, biomarkers and other diagnostic tools. Governments and legislators are looking more closely at the impact of pollution and unhealthy lifestyles on the population and considering the financial burdens that can follow, with tighter regulation and more investment in promoting and supporting healthier living.
This report highlights these and other factors that could indicate future facing challenges and opportunities in the next three to five years for companies operating in, or impacted by, the market for health and wellbeing.
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