August 10, 2026 – Following the protein wave of recent years, it is now fiber’s turn to hit the headlines in viral “fibermaxxing” messages online have raised the profile among younger consumers, while older generations have long-standing confidence in fiber that is now being targeted more directly. This report discusses macro themes, consumer drivers, brand strategies, new product launch trends and ingredient development, while also spotlighting innovation examples. Within a top-line summary of trends and drivers, it also pinpoints potential what’s next opportunities in high-fiber and prebiotic food and drinks.
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